Today creating startups is pop. The cool thing to do. But what’s a startup? Can students create one too? Where do you begin? Investors, pitch, metrics: it’s a frenetic and complex world. Let’s get things clear.
Hold on a second: what’s a startup?
There are those who still think about marketing in the wrong way
What’s the first thing you think about when you read the word "marketing"? The big billboards along the American streets? The exotic perfume commercials? The amazing viral flash mobs on YouTube? Many think of marketing as an art, when it actually has [...]
The Skills Revolution: how to make a difference in the world of work
They told us that much of the work that exists today and for which we are forming, investing time, energy and money, will no longer exist in ten years' time. What's true in all of this? Let's try to debunk some myths.